Forms are everywhere. They’re essential to the way you send emails, make online purchases, contact companies, log onto WiFi networks, or perform dozens of other daily activities. For the most part, filling out forms is tedious and annoying, but you’re used to it. Forms are an everyday occurrence—something you use not because you want to, but because you have to.
Form software startup Typeform has set out to change that. The Barcelona-born company believes that everyday nuisance should instead be easy, human, and beautiful. No more scrolling through miles of input boxes or zooming in and out on mobile devices to put checkmarks in microscopic squares; Typeform wants you to forget you’re filling out a questionnaire or taking a quiz because you’re having so much fun doing it. So far, it seems to be working.