Competitor Analysis

Project Details

KYMCO Healthcare a worldwide leader on the mobility scooter industry, designing and producing high quality electric scooters  for over 14 years.

We have done a market analysis of the mobility scooter industry in Italy by comparing how the main electric scooter manufacturer brands act in the Italian market. We studied the value proposition, the communication strategy, the concept and communication channels, the capabilities of each brand and the price strategy of each brand. Milaners managed to highlight the market opportunities and the possible successful strategies to adopt in the following years in order to help the brand gain market share and awareness.

  • Client: KYMCO Healthcare
  • Tasks: Competitor profiling, industry key success factor analysis
  • Website: www.kymcoforu.it