Now that the Granorte brochure has been finally unveiled at the beginning of MADE Expo, we can share with you some of the finest moments we had on set last week.
With our dear friend Milo Sciaky and his assistant Erika, from Around Gallery photography team, we are now proud co-parents of several stunning pictures of the latest Granorte collection, just in time for them to hit the italian market.
The entire time we all doubled as movers and interior designers – jobs that, on set that day, only a trained eye could tell apart – to ensure the best output of the floors we are promoting. And we had fun too, even if our feet didn’t think so.
Shooting something as common as the floor has not been easy, but it was a challenge we gladly took upon ourselves. Putting the product first was our mission, and with that in mind what else could we do if not literally putting the cork floor as background of the picture? Let it take the scene, we said, it’s gonna be great.
And great we think it is, but between re-creating entire rooms, building a tall system of poles and wires to put the camera exactly where we wanted it and not getting killed by the kind people of Livraghi Progetto Casa who let us invade every corner of their showroom, it has not been a walk in the park.
But when at the end of the day you see the results you were hoping for, it was all worth it and the struggle doesn’t matter anymore.